About Us
WHO WE ARE
CEDA Naturals was created as a direct response to the frustration and inconvenience of managing natural hair. The idea for the business was born out of a personal need and a lack of available options. The founder, who is of African descent, struggled to find quality hair care products that met her needs and addressed the unique challenges of natural hair.
She also experienced first-hand the high cost and time commitment associated with wigs, weaves, and chemically straightened hair. Returning to natural hair was the obvious solution, but the process was far from easy. Studying a Diploma of Natural Hair Care formulation, the founder has carefully invested her time into a quality product.
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